Canceled flights and existences that flow too fast: how ONRUSH W23FH reflects reality
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“A portrait of a contemporary society conceived in constant progress. But is it accurate or is it a double-edged sword that leads us to decay?”
Fashion is an inevitable reflection of contemporary society. But it is also a vehicle through which to define one’s own “declaration of things”.
The duo of (very) young Spanish designers who founded the Onrush W23FH project are well aware of this. The acronym of the flight canceled just before delivering the graduation project from which the brand was born. Then it is combined with a very common feeling: haste, time passes, we are always in a hurry. All the immediacy that characterizes our time, the agitation of the delay and the frequent process of arriving at the destination at any price, often ignoring what surrounds us.
And that’s exactly what transpires from the first collection that landed at 080 Barcelona Fashion, the Catalan fashion week, entitled “Almost There”. The manifesto is clear: we are all “blind witnesses of a decadent society”. Futurism and Pop Art meet on the catwalk, on a journey that seems calculated, where we are immediately presented with models and outfits of impeccable perfection.
But then chaos and delirium, the antagonist takes on the appearance of a distorted reality, a representation of contemporary decay. Here we are shown the more intimate and corrupt side of those who conform to this parallel world in which classism remains present but loses contact with reality.
We admire Futurism in its increasing speed, in the same objects shown from many different points of view. The technology and the violence of the technological triumph over nature collide with the essence of the Pop Art current, which elevates the aesthetics of purely consumer goods to artistic works.
The two designers Albert Sánchez and Sebastián Cameras, aged 24 and 22, London by adoption and with a background in fashion studies, are particularly linked to art, culture and everything related to learning. Their different styles and values are in fact poured into the collection, obtaining a cheeky and functional result.
Born as a thesis project, the (almost) brand Onrush W23FH aims to position itself in one of those uncrowded brands that are rewriting the common imagination and serve as a reference. The final consumer is a critic, open to waves, looking for creative and material quality and wants to acquire a concept in which he identifies himself.
The Onrush W23FH collection is genderless and timeless and the ownership of the garments disappears. It means that the traditional purpose of each garment is lost in illusionistic compositions that deceive the gaze, often giving the idea of unfinished. From clothes to accessories, nothing escapes the creative flair of the duo: the result is a mix of wonderfully chaotic works made between formality and streetwear. Above all, the “less is more” is literally measured in cm of bare skin and where nothing is left to chance.
Structures, patterns and silhouettes are investigated and then reconstructed in their own way, playing with asymmetries, irregularities and decontractions. The feeling is that of wearing the first thing in the wardrobe in the morning and the immediacy that this gesture implies. We find twisted, wrinkled, unstitched and stitched garments. The development process appears as the satire of the common imaginary. Our living in a constant becoming, between obtaining something that is often intangible and the consequent inconveniences if it is not obtained.